The right to correct inaccurate personal information that a business has about them and.As of January 1, 2023, consumers have new rights in addition to those above, such as: In November of 2020, California voters approved Proposition 24, the CPRA, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. The right to non-discrimination for exercising their CCPA rights.The right to opt-out of the sale or sharing of their personal information and.The right to delete personal information collected from them (with some exceptions).The right to know about the personal information a business collects about them and how it is used and shared.This landmark law secures new privacy rights for California consumers, including: The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law.